Systems-centered design philosophy derived from a background in ecology and small business.
The mind is the best design tool
Design thinking is a problem-solving mindset that identifies problems, creates hypotheses, and synthesizes solutions validated through testing and iteration. Design thinking aligns the needs of the business with those of the users to foster a mutually beneficial relationship between the two.
I'm designer from the Silicon Valley with a B.S. in Marine Biology from UC Santa Cruz.
With this background I view every design challenge through the lens of an ecologist by gaining a larger view of the problem before diving in deep. Just like keystone species in an ecosystem, I believe that small changes can have a large impact on the user experience of a product.
I enjoy the challenge of expanding my skill set, I'm always looking to grow professionally. I'm also completely obsessed with aquarium design and I will happily talk your ear off about it.